How Egencia is helping Amex GBT win small business customers
The company's aim is to lessen the hassle that small businesses experience when transitioning to a managed travel program
As business travel struggles in its post-pandemic recovery, Amex Global Business Travel (GBT) is using its acquisition of the Egencia corporate-travel management platform to focus on securing business from a key growth market: small- and medium-sized businesses.
Key takeaways
- Amex GBT has been investing in Egencia’s mobile app, chat capability and an AI-powered feature that gives companies recommendations for its travel approval policies;
- Small- and medium-sized businesses, including those that are transitioning from unmanaged to managed travel programs, need quick and easy onboarding, and access to a travel marketplace rich with value for their travelers;
- Amex GBT has seen more than 60% of its new, signed business in the past year come from small- and medium-sized enterprises.
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