How Europe is pioneering hotel sustainability reporting

Europe is paving the way on sustainability reporting and will most likely influence other regions interested to keep their competitive advantage

European hotels of all sizes will be forced to report on their ESG progress. It will not just be a “good to have” but a “must do,” according to BeCause chief sustainability officer Alina Arnelle. "It is no longer enough to have an ESG strategy focused on reporting and setting targets for some distant future date. Hoteliers in Europe need to show that they are already taking action on ESG issues across their value chain," says Arnelle.

Key takeaways

• Arnelle’s advice for hoteliers who are unsure about how to begin the seemingly mammoth task of gathering data for ESG reports is to start small;
• “I would start with understanding the compliance necessities and disclosure requirements, alongside performing a level materiality analysis. Once I have identified the topics to work with, I would look at who holds this data within my company. Then I would proceed with informing all of my connected data providers so they have the same level of awareness,” she says;
• Hotel brands that have got sustainability reporting right in Arnelle’s view include smaller players like Scandic Hotels and Iberostar, and leaders such as Radisson and Marriott, both of which have centralized their sustainability management.

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