How hoteliers are using technology to meet the changing needs of travelers
The strategic use of technology stacks is integral to creating unique travel experiences that resonate with modern travelers and drive revenue growth for savvy hotel operators
The summer travel season serves as both a peak period and a critical test for hotels to effectively leverage technological advancements to meet the complex demands of modern globetrotters.
Key takeaways
- In the current travel environment, loyalty programs have become essential, especially to meet the expectations of younger travelers like Gen Z;
- By leveraging omnichannel point-of-sale (POS) systems, hoteliers can gather valuable data on guest spending habits and preferences;
- By leveraging technology and real-time data from POS systems, hoteliers can tailor their marketing campaigns to highlight ancillary experiences that align with their guests' interests.
Get the full story at Hotel Dive