How hotels are turning to AI

The industry is racing to deliver unique guest experiences fueled by new technology with hotel rooms starting to feel like they were made just for you

Personalized music plays when you open the door. Lighting and air-conditioning are set to your ideal levels. A menu of the family’s favorite movies pop up on the TV, while the mini fridge is free from any food allergies. Behind it all: a hotel industry racing to deliver unique guest experiences fueled by new technologies and artificial intelligence.

Key takeaways

• The push for technology is happening throughout the ranks of hotels, from budget hotels for the cost-conscious with kiosk-style check-in technology, to five-star premises where technology can ensure a customized visit for the repeat visitor;
• The challenge is how to leverage the right technologies to deliver a seamless experience for guests while also generating bottom-line benefits;
• Investing in agile technology is key; there is no one technology that will last forever, no “one-size-fits-all. Taking a long-term approach is key to successful technologies.

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