How Mandarin Oriental brings more leisure into the mix
The luxury brand is taking a more active approach to the leisure market as demand grows in that segment
Mandarin Oriental has several openings in the near future with goal to expand to 50 properties by 2025, redirect the customer mix toward leisure and grow the new Exclusive Homes by Mandarin Oriental private homes inventory.
Key takeaways
- After the pandemic, Mandarin Oriental has seen more and more demand for private accommodations from travelers who would like to experience a destination for a longer period of time;
- Mandarin Oriental Exclusive Homes so far has collected 20 homes in various destinations, featuring dedicated concierge services, private chefs, housekeeping and family-friendly experiences;
- The brand also wants to extend its offering of experiences at every destination.
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