How the rich are redefining luxury travel

A majority of travelers across generations say that the top reason they plan to travel in 2024 will be to rest and recharge

Jan 7, 2025

From Instagrammable hotels to spa retreats, experts reveal how the affluent are reshaping luxury travel. Social media remains a key influence, with Julia Carter, founder of Craft Travel, noting that 80% of the family trips her company arranges are now inspired by Gen Z's social media finds.

Key takeaways

  • While some travelers prioritize flashy accommodations to impress their followers, others are becoming more mindful of sleep- and wellness-focused amenities as sleep and wellness tourism grows in popularity;
  • According to Booking.com, 52% of American travelers are willing to pay for vacations specifically designed to prolong life and improve health;
  • In addition to escaping the chaos of everyday life, many travelers want to avoid the stress of planning or expenses once they arrive, leading to an increase in all-inclusive travel options.

Get the full story at the New York Post

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