How 'The White Lotus' is changing travel

TV lovers are taking their fandom to the next level and heading to the filming locales of their favorite shows

From the Sicilian coastline to the Hawaiian beaches and now Thailand, travelers are seeking not just Instagram-worthy experiences but the chance to live out their favorite TV moments. Yet, behind the scenes, these resorts are elevating the fan experience by blending Hollywood magic with authentic cultural engagement.

Key takeaways

• Set-jetting boom: Popularized by hit series like 'The White Lotus', 'Yellowstone', and 'The Lord of the Rings, set-jetting has become a major travel trend, with two-thirds of travelers citing TV and film as travel inspirations;
• The White Lotus effect: Following the success of 'The White Lotus', Four Seasons resorts featured on the show- such as the San Domenico Palace in Sicily and the FS Resort in Maui—have seen significant boosts in demand, with some locations experiencing up to 386% increases in availability checks;
• Authenticity in tourism: Resorts showcased on 'The White Lotus' maintain their real-life ambiance, down to the uniforms and interiors, allowing guests to feel fully immersed in the series’ world;
• Beyond onscreen fantasies: Managers like Lorenzo Maraviglia (San Domenico Palace) and Jasjit Assi (Koh Samui) emphasize the importance of curating experiences that go beyond re-creating iconic show moments. Their offerings include local cultural activities, such as cooking classes, Muay Thai training, and Vespa tours that highlight the region’s art and food;
• Irony in luxury: The show’s satire on the wealthy hasn’t deterred affluent fans from flocking to the resorts, eager to experience both the luxury and local culture. Resort staff, from bellhops to general managers, are often inundated with questions about iconic scenes, such as the “Pineapple Suite” or Jennifer Coolidge’s Vespa ride.
• Future opportunities: As the trend grows, some resorts and tourism boards are considering offering more structured tours and exhibits featuring key props and filming locations to further satisfy fan curiosity.

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