How to drive travel advertising success with first-party data
Travel advertisers must focus on building robust first-party data strategies to enhance user experience and drive revenue
Disabling third-party cookies will significantly impact the way you run marketing campaigns, making advertising more complex and performance tracking more difficult.
Key takeaways
- Currently, it's easy to understand marketing spend, but without third-party cookies, this will become more difficult, requiring isolated analysis across channels. A strong understanding of user identity will be essential;
- The good news is that you still have time to prepare. First-party data will be key, and Expedia Group Media Solutions offers valuable insights into traveler trends and behavior, enabling precise targeting of specific traveler profiles.
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