How to make the hotel marketing funnel work for you

To get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you

Hoteliers who understand the concept of the marketing funnel can create a strategic omnichannel communications plan to effectively target their ideal guests. By filling the funnel with clean and accurate guest data, there's no need for guesswork - this approach reduces advertising costs and turns your marketing channels into revenue drivers.

Key takeaways

• Simply put, the hotel marketing funnel is the framework for delivering the right content to the right guest at the right time to motivate them to book and return to your hotel for future stays;
• The funnel can be broken down into four key stages: awareness, consideration, conversion and loyalty. Each stage corresponds to critical communication touchpoints throughout the guest's booking journey, from initial inspiration to arrival;
• Hoteliers who overlook the importance of the marketing funnel risk missing out on potential revenue because they're essentially casting a line without a targeted approach to achieving "full-funnel conversion"-the process that turns a motivated guest into a loyal direct booker.

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