How to optimize your hotel for AI search
By enhancing your hotel's online presence, you increase your chances of ranking higher when potential guests use AI tools to plan their travel
While many aspects of ranking in generative AI remain uncertain, there are key insights that we do understand. Different AI tools may have slight variations - for example, Microsoft's ChatGPT may prioritize Bing results over Google - but they generally follow similar logical patterns.
Key takeaways
- Enhance your online presence: AI models gather information from multiple sources, including websites, reviews, and travel platforms;
- Optimize for natural language queries: Unlike traditional search engines, AI assistants focus on conversational, user-friendly queries;
- Leverage guest reviews and user-generated content: AI tools consider reviews and user-generated content as strong signals of credibility;
- Ensure accuracy and consistency: Reliable, consistent data is critical for AI models. While they may not yet provide real-time updates on room rates and availability, this is likely to change soon;
- Build brand authority through content and partnerships: Just as SEO benefits from reputable backlinks, AI models value authoritative sources when ranking information.
Get the full story at Mews