How to optimize your hotel’s Google Knowledge Panel

A practical guide to enhance visibility, build trust, and convert search Traffic into bookings using Google’s most visible real estate

Hotels should leverage Google's Knowledge Panel as a powerful digital storefront. Appearing prominently on the right side of Google search results, the panel provides essential information about the hotel - such as photos, reviews, amenities, and booking options - at a glance. Optimizing it enhances visibility, builds trust, and can directly drive bookings.

Key takeaways

• Claim and verify your hotel’s profile through Google Business Profile for full control.
• Add high-quality photos to showcase rooms, amenities, and ambiance.
• Respond to reviews to build trust and improve guest engagement.
• Ensure accurate business info (name, location, website, phone, amenities).
• Monitor and answer Q&A to prevent misinformation and help future guests.
• Consider Google Hotel Ads to show live rates and drive direct bookings.

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