How to reach travelers on a budget this spring
Microsoft Advertising shares some top insight how your travel business can reach consumers on a budget
With inflation and labor shortages on the rise, the cost of travel has increased year over year (YoY). But that doesn’t mean consumers aren’t interested anymore, as 50% of consumers still consider investing in a vacation as a top priority for how they spend their money in 2023.
Key takeaways
- Microsoft Advertising has seen an increase of +103% YoY for travel searches containing the word “cheap” and an increase of +165% YoY for deals;
- 61% of recently surveyed people said they’ll be planning their vacations further in advance than before this year;
- Consumers are frequently looking up alternative methods to car rentals, which have seen a -6% YoY decrease in clicks in 2023.
Get the full story at Microsoft Advertising