How to use email to sleigh hotel sales this holiday season

Thanksgiving, Christmas and New Year provide huge opportunities to connect with your database, guests and followers

For hoteliers looking to capture the essence of family vacations and seasonal gifts, prioritizing email deliverability is an essential part of their marketing strategy. However, email success is about more than crafting an eye-catching subject line or presenting enticing offers; it's about maintaining a strong sender reputation. This reputation has a significant impact on whether your emails are delivered to inboxes or filtered as spam, directly affecting your conversion rates.

Key takeaways

• Reputation matters: Both your IP and domain reputation affect email performance. It is important to regularly review your sent emails and address any issues promptly. A poor reputation can result in emails being routed to spam folders or blocked altogether, while a good reputation indicates that your emails are legitimate and welcome by recipients;
• Personalized content: Tailoring your content, such as offering family-friendly stay packages to families or cocktail-making class gift certificates to past bar patrons, will increase subscriber engagement;
• Optimize for conversion: By fine-tuning your email database and marketing efforts, you can increase conversion rates. While this is a simple concept, it requires constant attention and a strategic mindset. Building a highly engaged email list is not just a seasonal task; it should be an ongoing, year-round effort to achieve consistent results.

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