How travel startups use social media
Social media is the new SEO, and travelers search on Instagram and TikTok before Google
Social media has slowly become entwined with all our lives since its rise in the early aughts. And there are no signs that its integration into social life, business and travel is slowing down.
Key takeaways
- Distinct social media sites have distinct uses - the most important thing is to keep in mind which sites are drawing the clientele they want for their businesses;
- Instagram is fantastic for showcasing gorgeous and stunning travel destinations, while Pinterest has great search and discover capabilities that drive web traffic;
- Spreading oneself across multiple channels without ensuring the correct message reaches the right audience at the right time is pointless.
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