How will OpenAI’s new text-to-video tool, impact the travel industry?

U.S. based artificial intelligence company OpenAI (creators of the popular chatbot ChatGPT) teased new software that lets users create realistic videos – simply by typing a descriptive sentence

The innovative platform, called “Sora,” allows users to type out a scene and, essentially, turn it into a high-definition video clip. Sora can generate videos up to a minute long while maintaining visual quality and adherence to the user’s prompt. The tool is also capable of generating video from still images, extending existing videos and filling in missing frames.

Key takeaways

• With natural-sounding chatbots already shaking up industries – travel and tourism included – with automated functions that generate detailed answers across domains of knowledge, in a human-like way, the jury is out on what impact Sora will have, but it’s expected to make a splash;
• From a content marketing perspective, programs like Sora will undoubtedly expand a travel marketer's digital toolkit, dramatically changing the way video is used to promote a destination, itinerary or service.

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