How your hotel needs to adapt to Google’s search generative experience

With no surprise, Google’s annual I/O conference theme across all its innovations is none other than Artificial Intelligence

Google is leveraging AI to revolutionize its search experience by organizing content across formats into a single snapshot, facilitating faster decision-making and learning for users. Maintaining strong foundational SEO practices is crucial for businesses to establish authority, relevance, and visibility on search, while AI ensures efficient delivery of content to users.

Key takeaways

• Google is now making the search experience “visual, snackable, personal, and human,” and with BARD and Google Lens integration, you can now use images as part of your prompts/queries.
• With BARD going to be everyone’s first interaction on search, most likely the featured snippet rich result is going to be a thing of the past;
• Google is going to rank AI auto-generated content, as long as it is high-quality and meets its content standards.

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