Hyatt acquiring Mr and Mrs Smith
Hyatt Hotels is set to acquire the Mr & Mrs Smith curated hotel booking platform and travel club for about $66 million
Mr & Mrs Smith is a direct booking platform for over one million members, giving travelers access to a curated collection of over 1,500 boutique and luxury properties across the globe.
Key takeaways
- The acquisition is expected to expand Hyatt’s luxury offerings and distribution capabilities in Europe;
- The purchase will be completed during the second quarter this year, with direct access booking to the Mr & Mrs Smith platform to be rolled out in later months across Hyatt’s distribution channels.