Improving hotel website conversion rates top priority in 2024

Out of 100 people who visit the average hotel website, two or less will book, and 98 will make a booking elsewhere

Aug 8, 2024

Developing a robust website conversion strategy should be a top priority for hoteliers in 2024. This is a crucial step for improving direct bookings and lowering distribution costs.

Key takeaways

Business Factors: Who "owns" the property website among your staff and held accountable for the results and production of the property website;
Revenue Management Factors: Market parity and rate parity adherence;
Marketing Factors: Are there enticing promotions on the website?

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