In the early days of AI, Expedia seems well positioned
For years, it has used various forms of AI in applications such as fraud prevention and search result sorting, among others
How does Expedia compare to Booking Holdings in its use of AI? "Expedia is in a strong position relative to its OTA peers," said Phocuswright's Michael Coletta, noting that Expedia has "pushed harder on generative AI" compared to Booking.com and other Western OTAs.
Key takeaways
- Expedia's recent consolidation of all brands onto a single technology platform gives the company an advantage, providing a large, centralized data pool for AI development;
- Expedia is also making AI tools available to industry partners. Scout, for example, uses machine learning to recommend hotels based on traveler interactions and market trends;
- And the company is optimistic about its new personal assistant-meets-travel agent, Romie. The assistant can listen in on SMS chats, offer recommendations and itineraries, and integrate the results into Expedia's shopping experience.
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