Inflation impact still curbing US travel demand

Booking.com says the impact of inflation is still dampening travel demand in the US, with price-conscious consumers waiting longer to plan vacations

American consumers continue to put off vacation planning, according to Booking.com Chief Financial Officer Ewout Steenbergen. In an interview with Bloomberg News, Steenbergen noted that the U.S. booking window has remained largely unchanged, indicating a trend of travelers waiting longer to finalize their plans.

Key takeaways

• Consumer sentiment: A shorter booking window reflects caution among U.S. consumers, possibly related to broader economic uncertainties.
• Regional differences: In contrast to the U.S., European travelers are planning further ahead, with February ski trips and Easter vacations already booked.
• Market segmentation: Steenbergen highlighted a clear split in the U.S. travel market. Luxury travel remains robust, while inflation has had a significant impact on lower income groups.
• Shifting preferences: In response to financial pressures, some U.S. consumers are choosing more budget-friendly accommodations or opting for shorter vacations.

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