Inside the rise of TikTok Travel
While it might not be the most dependable source for news or politics, the social media platform could be worth exploring when it comes to travel
No longer do you have to rely on blurry photos and questionable reviews when planning your vacation. Now you can easily access concise insider tips, customized itineraries for every occasion, and immersive videos that give you a taste of your destination before you even arrive. The catch? It's all on a platform that's been embraced by Gen Z in particular.
Key takeaways
- Adobe reports that 64% of Gen Z now use TikTok as a search engine. When it comes to travel, they're using it for inspiration, reviews and even planning entire vacation bucket lists;
- In the past month alone, TikTok posts tagged with #holiday have been viewed an incredible 3 billion times worldwide. From weekly itineraries to restaurant recommendations, travel videos are a consistent trend on the platform;
- Increasing engagement among older generations suggests that TikTok could become a go-to social media platform for all ages. TikTok Insights shows that 92% of Millennial users and 83% of Gen X and Baby Boomer users in the UK take action after seeing content on the platform.
Get the full story at Condé Nast Traveler