Introducing Google's new, AI-powered search generative experience

A first look for hotel and resort teams and what the evolution of search means for hospitality

Oct 31, 2023

Google is poised to usher in the latest, AI-infused evolution of search with its Search Generative Experience, more simply known as SGE, which is widely expected to revolutionize how we look for and find information.

The Screen Pilot team has early access to SGE, and has been actively testing the platform for several months to best prepare our hotel partners for continued success in search. Here's what they learned.

Get the full story at Screenpilot

Related must-reads

How TikTok is changing the face of travel - The platform has become a vital factor in the travel industry as 70% of the platform's European audience says they're likely to book a holiday based on recommendations on TikTok.

Nov 19, 2024 • Marketing

What Google's cookie reversal means for travel - Phocuswright examines the significance of this change - both its implications and limitations - and outlines the strategic implications for travel advertisers.

Nov 5, 2024 • Marketing

Travel media network ad spending exceeds $2 billion in 2024 - Travel is becoming a significant sector in commerce media, representing the latest non-retail industry eager to capitalize on the advertising model that has proven to be profitable for retailers.

Oct 23, 2024 • Marketing

JOIN 34,000+ HOTELIERS

Get our Daily Brief in your inbox

Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences ...
we've got you covered.