Is climate change transforming travel?

As heat waves intensify in southern Europe, some tourists are opting for cooler destinations. Could vacationing in cooler climates become the next travel trend?

A recent study conducted by the EU Commission found that rising temperatures are likely to affect the tourism sector. The study examines the impact of climate change on European tourism up to the year 2100.

Key takeaways

• The report highlights a "clear north-south divide," with central and northern regions expected to see an increase in tourism demand, while southern regions will experience a decline.
• Greece, Spain, Italy and Portugal are projected to experience the greatest losses in tourism revenues. Conversely, countries such as Denmark, Finland, Ireland, Sweden and the United Kingdom are expected to see significant growth in tourism.
• Despite these projections, experts caution that it's too early to conclude that tourists are shifting their travel preferences - especially among Germans. "There is no evidence of a trend towards cooler holiday destinations in Germany," notes Martin Lohmann of the Research Association for Holidays and Travel, which monitors German travel habits.

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