Is the hotel industry suffering from Stockholm Syndrome?
Despite technological advancements, many hoteliers cling to their outdated PMS, facing significant inefficiencies and limitations
This reluctance to upgrade raises a question: is the hotel industry suffering from a form of Stockholm Syndrome, too scared to embrace change despite knowing the benefits of modern alternatives?
Stockholm Syndrome, the psychological phenomenon where captives develop a bond with their captors, provides a fitting metaphor for this situation. In this context, the ‘captors’ are the legacy PMS systems that hotels have relied on for years, if not decades.
While once cutting-edge, these systems often fall short in today’s digital-first world. However, the familiarity and perceived stability they offer create a paradox where hoteliers, fully aware of the drawbacks, choose to stay put rather than risk the uncertainties of a transition.
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