It's time to pivot hotel group sales strategies
Strategies include diversification of your base, and providing sales teams with the proper technology and data insights
While there may be reports of a potential recession, 2023 will be the year of group meetings and events and business travel will continue to increase.
Key takeaways
- A hotel's business mix likely changed as a result of the pandemic - the question is whether or not that change is relatively temporary or permanent;
- It will be more important than ever to know who is booking your hotel, your competitive set, your market and even alternate destinations your market competes against;
- Business intelligence tools that help you understand what’s happening now and how that has shifted over time are paramount to developing a new business base and staying ahead of the curve.
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