January 2025 travel website rankings
Booking.com led the online travel booking market in January 2025, with an impressive 560.23 million visits, far surpassing its competitors
The world's top five most-visited travel and tourism websites demonstrate the importance of extensive accommodation options, reliable reviews, and easy-to-use booking systems.
Key takeaways
- Booking.com's market dominance: With more than 560 million visits, it remains the top choice for travelers due to its wide selection, user trust and flexibility;
- Tripadvisor's influence: Ranking second with 129.47 million visits, it remains a go-to source for reviews and travel recommendations;
- Alternative accommodations: Airbnb (104.03 million visits) continues to attract travelers looking for unique accommodations;
- Trip.com's growth: With 104 million visits, it competes closely with Airbnb, highlighting the demand for a mix of hotel and air bookings;
- Financial services in travel: American Express (102.44 million visits) secures fifth place, demonstrating the growing role of financial platforms in travel planning.
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