July U.S. hotel rates rise, occupancy slips again
July reflected continued improvement in business and group travel, according to STR
Average daily rates and revenue per available room for U.S. hotels in July increased slightly year over year while occupancy slipped again, according to hospitality analytics firm STR.
Key takeaways
- In July, U.S. hotel ADR was $160.31, up 1.3% year over year and also above June's average of $158.40. July U.S. hotel RevPAR was $110.80, up 0.8% year over year and slightly above the $110.33 reported last month;
- U.S. hotel occupancy decreased 0.5% year over year to 69.1 percent, and down from 69.7% the month prior;
- Among STR’s top 25 markets in the U.S., San Diego reported the highest occupancy in July at 86.5%, up 2.6% year over year. Among the markets with the lowest occupancy in July was New Orleans at 54.3% and Phoenix at 58.9%.
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