Klook expands social commerce with new TikTok integration

The Asian travel platform integrated booking capabilities on TikTok, allowing users to discover and book travel attractions directly within the app

This new feature is now available in seven markets across Southeast Asia and Japan, allowing travelers to seamlessly move from inspiration to booking. "Social media has become the primary source of inspiration for travelers exploring destinations and activities. With Klook's new feature, we can now connect these travelers directly to the activities they discover in their feeds, reinforcing our social-first strategy to meet the needs of the next generation of travelers," said Marcus Yong, Vice President of Global Marketing at Klook.

Key takeaways

• Klook's social commerce initiatives aim to connect its network of merchant partners with a new demographic of travelers. The platform has experienced significant growth in markets such as Taiwan, Australia and the United States;
• In response to this growth, Klook is expanding its Kreator program to platforms like YouTube to meet the increasing demand for authentic user-generated content (UGC);
• Since its launch in 2023, the Klook Kreator program has grown to more than 20,000 Kreators across 16 global markets.

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