Lastminute.com's summer trends 2023
Over the past summer, more than a third of consumers chose all-inclusive holidays to save on in-resort costs
Despite rising living costs and flight disruptions, lastminute.com saw a 27% increase in summer bookings this year compared to July and August 2022.
Key takeaways
- Spain, specifically Majorca and Barcelona, was the top choice for summer travel, followed by Italy, Greece, the Netherlands, and Portugal.
- Malta and Turkey stood out with remarkable year-on-year growth, with Malta's bookings rising by 78%, Dalaman seeing a 125% increase, and Antalya achieving a 56% growth rate.
- The substantial increase in bookings for the Algarve and Malta this summer compared to 2022 positions them as standout destinations poised for significant growth in 2024.
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