Leisure, bleisure travel waves may be crashing

Hotels are seeing a slowdown on weekends and definitely a significant slowdown on shoulder nights, especially Thursday nights

There is a noticeable change across the industry in what types of travelers are coming to hotels. Fewer leisure guests and fewer guests blending business with personal travel are the negatives, but there are some signs that midweek business is on the upswing heading into the fall travel season, according to speakers at the Hotel Data Conference.

Key takeaways

• Hotels are seeing people slow down from arriving early or staying later, and weekend ADRS being not as strong as they used to be;
• All of that means a return of business travel and group demand are more welcome than ever;
• Transitioning away from the leisure travel boom of the past few years is a difficult prospect for many hoteliers, but revenue managers should not zero in on short-term thinking or be eager to race to the bottom with pricing.

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