Leisure, business travelers now behave more alike
The distinction between leisure and business travelers is further blurring for hoteliers
From the days of the week they stay to the channels they book in, the lines between leisure and business travelers continue to blur for hoteliers
Key takeaways
- Guests are emailing hotels to confirm high-speed internet for conference calls or late departures due to business meetings.
- Bleisure travelers are driving demand for "shoulder days," especially on Thursdays. Even traditional business travelers are booking through leisure platforms like Expedia.
- Traditional segmentation is impractical, requiring hoteliers to be dynamic in adapting to evolving travel preferences.
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