Let's debunk some TikTok myths

The common misconception is that TikTok is an app for kids to post dances and lip-synching videos, not hotels looking to reach adult consumers

TikTok’s strong traveler audience is tempting for any hotel marketer to jump at, but before quickly recycling and uploading your Meta ad creative, TikTok requires a unique content and targeting strategy.

Key takeaways

• There are about 34 million TikToks posted daily. In order to stand out amongst the crowd, targeted campaigns need to be paired with creative and authentic content relevant to your target audience. Something that is polished and professionally captured won’t receive as much visibility or engagement;
• TikTok’s spark ads simplify ad content creation by allowing you to turn high-performing, user-generated posts related to your property into boosted ads by simply adding a link and pushing it to the chosen audience, without disrupting the post’s organic momentum.

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