Marriott reaches licensing deal with Sonder
The agreement is expected to increase Marriott's inventory by more than 9,000 rooms by the end of this year, with an additional 1,500 rooms planned for the future
Sonder's portfolio will also become part of a new collection called Sonder by Marriott Bonvoy, aimed at offering apartment-style and boutique hotel accommodations in urban locations. Under this partnership, Marriott will earn a royalty fee based on a percentage of Sonder's gross room revenues.
Marriott notes that Sonder properties are strategically positioned to appeal to key demographics, including younger travelers and those looking for extended stays.
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