Mastering the 7 top hotel marketing channels
The demand is there, but to get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue
Hotel marketing channels are the avenues where you interact with your guests (and potential guests). From research to booking to post-stay surveys, there are dozens of touch-points throughout the guest journey that you, as a hotel marketer, need to engage with.
Key takeaways
- Understanding how these channels are transforming will help you keep abreast of the guest experience and drive direct booking revenue;
- The article walks you through seven top hotel marketing channels and how you can capitalize on them;
- The foundation of effective marketing campaigns is good data. With a Customer Data Platform (CDP), you can get all of your guest data in one place and use it to get a complete picture of your customers.
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