Meeting planners anticipate growth in 2025

Planners are seeking venues that can deliver memorable experiences while balancing budgets, emphasizing technology, hospitality, and strategic destination choices

The 2025 State of the Meetings Industry Report by Cendyn and ConferenceDirect highlights an optimistic outlook for the meetings and events sector. The findings suggest a shift toward medium and large-sized meetings, a greater emphasis on long-term planning, and rising demand for secondary markets. Despite ongoing concerns over rising costs, meeting planners are focused on delivering high-quality attendee experiences while adapting to new industry trends.

Key takeaways

• Medium and large events on the rise: Meetings with 100 to 250 attendees accounted for 35.8% of bookings, while over 500-attendee events made up 32.4%. More planners are securing venues 3-5 years in advance, marking a shift from the previous trend of last-minute bookings;
• Budget pressures persist: Rising costs remain a significant concern, prompting planners to explore cost-cutting measures such as shorter events, alternative destinations, and scaled-down amenities to maintain event quality;
• Secondary markets gain popularity: 90% of planners are considering secondary markets as cost-effective alternatives to top-tier destinations. These markets provide opportunities for venues offering competitive pricing and high-quality services;
• Technology and catering are top priorities: 60% of planners highlight advanced AV support as essential, while 33% prioritize technology-driven event solutions. More than 53% prefer catering options that balance functionality and hospitality;
• Optimism for 2025 growth: 40% of planners expect increased bookings, and 65% anticipate higher attendance despite financial constraints. Venues that offer high-value experiences while managing costs effectively will emerge as industry leaders.

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