Mexico to host debut ITB Americas B2B trade show

ITB Americas, a new B2B travel trade show for the entire American continent, will celebrate its debut in Guadalajara, Mexico from November 10 to 12, 2026

Organized by Messe Berlin, the event aims to bring together travel professionals from North, Central, and South America, as well as the Caribbean, covering all industry segments from adventure tourism to travel technology. The announcement was made at ITB Berlin, with a memorandum of understanding signed between Messe Berlin, the Mexican ambassador in Berlin, and representatives of the State of Jalisco.

Key takeaways

• First-ever ITB Americas: A dedicated B2B travel trade show for the entire American continent, hosted in Guadalajara, Mexico, in 2026;
• Strong industry representation: 80% of exhibitors will come from the Americas, with 20% from the rest of the world, including startups and global market leaders;
• Strategic location: Mexico, known for its economic strength and robust tourism infrastructure, is seen as the ideal host. Guadalajara, the country's second-largest city, offers top-tier connectivity and a state-of-the-art convention center;
• Growing travel demand: Outbound travel from the Americas is rising, making the region a key player in the global tourism market;
• ITB Americas Conference: The event will feature high-profile speakers, industry trend discussions, and focused networking opportunities for buyers and sellers;
• ITB global expansion: The event marks the next step in ITB’s international growth, following successful trade shows in Berlin, Shanghai, Singapore, and Mumbai.

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