Millennials, Gen Z, Gen X and Baby Boomers on travel in 2024

Travelers of all ages value connectivity and personalization, seek out culture and unique experiences and embrace new business travel trends

New findings from Hilton/Ipsos poll reveal the consumer trends that are anticipated to define travel in the year ahead and digs deeper into generational insights driving industry innovation.

Key takeaways

• Travelers will invest in their sleep: Personal wellness matters to travelers, but even more specifically, there will be an increased focus on achieving a good night’s sleep while on the road;
• Travelers will value connectivity and personalization: Travelers will seek out consistent and seamless experiences that are personalized to their needs;
• Travelers will value connectivity and personalization: Travelers will seek out consistent and seamless experiences that are personalized to their needs;
• Business travel trends will redefine expectations: During the past few years, business travel, in many ways, has been redefined. Programs and products have been introduced to meet the changing needs of travelers.

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