Monday night is the most popular time to book a hotel stay
Saturday and Sunday see the highest average basket value - meaning people are likely to make larger purchases over the weekend
Net Affinity, a hotel technology provider and booking specialist, reviewed booking data from the first five months of 2024 and found a significant spike in bookings on Mondays.
Key takeaways
- Tuesday is a close second, with bookings slowly declining throughout the week - with Saturday being the least likely day to book a hotel stay;
- Meanwhile, early risers were likely to spend slightly less, with the lowest average basket value identified at 11am;
- The research also found that women are the big spenders, booking almost twice the total number of stays as men and having a higher average basket value.
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