Motels are having a moment
New designs appeal to roadside adventurers looking for a place to stay
In recent years, the humble roadside motel, which an older generation might dismiss as quaint at best, has begun to appeal to a new group of younger fans drawn to hit-the-road adventures.
Key takeaway
- Instagram pages celebrating wacky motel designs have hundreds of thousands of followers;
- In 2012, only 16,000 motels remained in the United States, and many were struggling to stay in business;
- But it's the unique and charming aesthetic of roadside motels that's helping them become relevant again.
Get the full story at The New York Times