New benchmarking scorecard for hotel marketers

Cogwheel's new Hotel Digital Marketing Benchmarking Scorecard enables hotels to measure their performance against key metrics from comparable properties

The Benchmarking Scorecard uses state-of-the-art automation technology and integrates easily with our existing business intelligence and descriptive analytics systems. Cogwheel Analytics ensures accurate collection, normalization and analysis of all data, whether historical or real-time.

Key takeaways

• Comprehensive metrics: The scorecard includes a wide range of metrics, from channel mix and website statistics to performance marketing and social media, providing in-depth performance analysis;
• Multiple monthly benchmarks: It allows hotels to compare monthly benchmarks against historical averages, portfolio averages and benchmarks for similar hotel types;
• Customizable reports: Users can tailor reports to highlight the metrics most relevant to their specific goals;
• Seamless integration: The Scorecard integrates seamlessly with existing systems to accommodate different marketing agencies, hotel sizes, and market conditions.

Get the full story at Cogwheel Marketing and ‌Cogwheel Analytics