New ways AI helps keep business information trustworthy

Google on how AI is helping it catch suspicious edits and fake five-star reviews

Google Maps is packed with valuable business information, and to keep this data trustworthy, Google relies on a mix of AI and human analysts. The company is continuously improving its methods to ensure that Business Profile details are accurate and protected from abuse.

Key takeaways

• Using AI to stop scammers: With the help of Gemini AI, Google removed over 10,000 fake listings created by scammers posing as locksmiths. The AI now flags suspicious edits - like sudden changes in business categories - across multiple languages and industries.
• Detecting fake reviews: AI is also used to spot dishonest five-star reviews. Google has introduced alerts in the U.S., U.K., and India to notify users when suspicious reviews are removed, with a global rollout coming soon.
• Proactive protection: By combining AI with human oversight, Google is strengthening its systems to catch abuse early and keep business information credible.

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