Next stop for Spanish tourism excellence: Sustainability

Spain’s tourism sector has an opportunity to help position the country as a sustainable tourist destination

Tourism is vital to Spain. The country’s natural attractions and cultural assets draw crowds from around the world - making many of its communities reliant on tourism. This article examines the key aspects of sustainability that are relevant to travel and tourism and suggests ways in which stakeholders across Spain’s tourism sector could prioritize and invest in sustainable offerings.

Key takeaways

• Spain’s tourism sector has an opportunity to further develop existing sustainability efforts, thereby protecting the future of the sector;
• A sector-wide focus on environmental and social sustainability can also act as a key differentiator and draw visitors who are consciously trying to travel more responsibly;
• Furthermore, all stakeholders could benefit if existing initiatives, and new investments, are made more visible and attractive to tourists.

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