Oberoi working on ultra-luxury brand with "nature" theme

The company aims to introduce upscale, boutique-style hotels in India as part of its strategy to double its total room count by 2030

The CEO of Oberoi Group, renowned for its luxury hotel brands Oberoi and Trident, disclosed at the Skift India Summit 2024 in Delhi this week that the company is quietly developing an ultra-luxury hotel brand named "Oberoi Nature."

Key takeaways

• In February 2023, Oberoi announced its intention to launch a series of "seven-star" hotels in India. Additionally, the Oberoi Group of Hotels signed a Memorandum of Understanding with the Andhra Pradesh Tourism Department to build a 7-star hotel in Tirupati, India;
• These properties will be situated in picturesque locations with a distinct sense of identity and will be smaller in scale;
• The decision by Oberoi to introduce an even more opulent brand into the group's lineup aligns with its broader perspective that hotels in India often underutilize their pricing potential.

Get the full story at Skift (subscription only)