Ogilvy's travel trends report 2023

The company uncovers 21 dynamic trends that are shaping the way we journey, experience, and connect

The Ogilvy Singapore Travel Trends 2023 report goes beyond the conventional to reveal not just what’s happening, but why and how. Each trend presents fresh opportunities to redefine the travel experience and offers insights into the evolving desires and preferences of modern explorers.

Key takeaways

• The report analyzes the complex interaction between local and global trends, providing a comprehensive view of their impact on worldwide travel patterns.
• Travel has evolved beyond a simple point of arrival; it has become a transformative passage. The report goes beyond discussing the particulars and methods of travel trends, exploring the underlying reasons driving these trends.
• Furthermore, the report responds to stimulating queries, such as the means through which contemporary travelers discover inspiration, the rise of novel travel encounters, the changing approaches to itinerary preparation, and the fluctuating tendencies in booking inclinations.

Download the report at Ogilvy Singapore