On the digital transformation of guest experiences
Legacy, on-premise PMS systems, and POS solutions make building new and better workflows difficult
The hospitality industry has pioneered online selling. The pre-arrival experience in travel and hospitality has evolved so quickly that today very few would consider booking their travel and hotel anywhere else than through digital channels. But the in-house experience hasn’t been updated as fast.
Key takeaways
- Much progress has been made in APIs and integrations, but because the PMS still can’t cope with these modern solutions, its full potential is never achieved;
- To bring digital experience to the level of the in-hotel experience we need to address the PMS first, not last;
- Currently there is a small handful of providers who are building POS and PMS platforms around the guest and improving the guest experience.
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