OpenAI and the city of Dublin partner for smart tourism innovation
New tool will showcase travel recommendations that make Dublin's rich cultural heritage and vibrant city life more accessible to visitors
OpenAI, maker of ChatGPT, wants to help destinations understand how to use generative AI to enhance the visitor experience by offering personalized recommendations that move beyond generic “things to do” lists.
Key takeaways
- The collaboration is starting with two initiatives. First, Open AI and the city of Dublin, in partnership with Dublin-based data consultancy Data & Design, will create the “Dublin Itinerary Planner” proof of concept built on GPT-4;
- Second, the partners will host a workshop in September for leaders of tourism destinations across the European Union on how to use AI for things such as city promotion, destination branding, tourism engagement and itinerary planning.
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