Opportunities for more inclusive travel marketing

From using inclusive language to training employees, adapting your marketing can help make your company a more progressive, representative brand

By adopting more inclusive marketing strategies, your brand will not only be recognized as progressive and representative, but will also attract a broader travel audience, many of whom are likely to become loyal customers.

Key takeaways

• Visuals play a critical role in shaping perceptions and defining what your brand represents. Therefore, your campaigns should prioritize engaging a diverse range of travelers;
• The language and terminology you choose is critical to fostering a welcoming and inclusive atmosphere. This can be as simple as using gender-neutral terms such as "guests" or "passengers" instead of gender-specific terms;
• Your employees represent your brand. It's important that they understand the importance of inclusivity and embody these values in the service they provide, as they are the direct link between your brand and your customers.

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