Overtourism solutions: Putting the residents first
A path forward exists to better manage tourism and enhance quality of life for all in impacted destinations
Experts emphasize that lawmakers and destination management companies must accurately identify and address tourism issues at all levels, involving residents early in the process.
Key takeaways
- Simon Hudson, a professor of tourism at the University of South Carolina, notes, "If residents and workers aren't happy, tourists aren't going to be happy," especially in areas that rely heavily on tourism;
- Experts recommend rethinking marketing strategies, focusing on how destinations promote themselves and attract specific tourists. Cevat Tosun, a professor at George Washington University, suggests "de-marketing" as an effective short-term strategy to spread the impact of tourism.
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