OYO to purchase Motel 6 brand

The India-based hospitality tech company expands its U.S. presence by acquiring G6 Hospitality from Blackstone for $525M

Oravel Stays, the Indian parent company of travel tech provider OYO, has agreed to acquire G6 Hospitality - the operator of the Motel 6 and Studio 6 brands - from Blackstone Real Estate for $525 million, Blackstone announced Friday. The all-cash transaction is expected to close in the fourth quarter of 2024.

Key takeaways

• The acquisition will boost OYO's presence in the US, where it entered the market in 2019 and currently manages over 320 hotels;
• OYO plans to leverage Blackstone's technology, global distribution network, and marketing expertise to "further strengthen the Motel 6 and Studio 6 brands and drive continued financial growth," according to Blackstone;
• Gautam Swaroop, CEO of OYO International, said the acquisition is a "significant milestone for a start-up like ours to expand our international footprint. He also noted that G6 will continue to operate independently.

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