Price, inconvenience deter sustainable travel choices
Sustainability inconveniences if they have to invest significant amounts of their own time and money to be sustainable
Travelers have good intentions when it comes to making sustainable choices, but that doesn't translate into action when it means inconvenience or higher costs, according to a new Amadeus report.
Key takeaways
- 35% of travelers in the survey said they were "excited" for future opportunities to travel more sustainably;
- However, 63 percent said they wouldn't pay more for a flight that uses biofuel, and only 19% were interested in sustainable transport options that required a "notable and obvious sacrifice;"
- What travelers are willing to do are things they already do at home like recycling, stopping using single-use plastic or using the same bedding for a week.
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